Great news for people interested in review and the digital advertising field, as the latest data from the Interactive Advertising Bureau shows that ad spending in Australia bounced back in Q3 2020, with an 11.3% increase from Q2.

According to the latest AIB Australia Online Advertising Expenditure Report, digital ad expenditure in the AU went up by 11.$% in the three months leading up to September 30, 2020, hitting a total of $2.26bn, with data showing that all ad categories went up from Q2, when the industry got hit hard by the COVID pandemic.

The largest junk of Q3 is search and directories, representing 4% of all ad expenditure in the AU, which amounted to $1bn over the quarter. The general display followed with a value of $871mn, a share of 38%, then classifieds, amounting to a total of $386mn; a 17% share.

IAB reported that general display went up 0.9%, while search and directories dropped by -6.9%, while classified sectors went down by 11.5%. General display formats saw double-digit growths across the board, with infeed and native advertising going up by 19%, video growing by 10%, and standard display going up by 10%. Mobile accounted for about two-thirds of the general display sector’s advertising, and 63% of search and directories.

IAG Australia CEO Gai Le Roy stated that everyone in the digital advertising field, the people most interested in review, saw a difficult year. They say that the numbers in Q3 2020 show that Australia’s digital advertising industry is bouncing back, which they also expect to continue going into Q4 2020, as Q4 is traditionally considered the industry’s best quarter.